BONAGO expands its portfolio in the voucher segment with daydreams

Since June 2023, daydreams, a company of the BurdaDirect Group, has become part of the BONAGO Incentive Marketing Group. With this acquisition, the portfolio of the Munich-based reward expert expands to include incentives such as hotel vouchers and hotel subscription cards, as well as a Europe-wide distribution.

Munich, July 2023. In June 2023, the BONAGO Incentive Marketing Group acquired daydreams (www.daydreams.com), a subsidiary of the BurdaDirect Group. With this strategic acquisition, BONAGO expands its portfolio in the field of hotel vouchers, continuing its success story as a reward expert with versatile solutions for marketing and HR.

daydreams is Europe's leading provider of short breaks through cooperative and cross-media marketing using voucher solutions, making it an ideal complement to BONAGO's offering. The company has over 30 years of experience and collaborates with around 2,000 partner hotels across Europe. The daydreams group includes two companies: freedreams GmbH, the licensee for hotel vouchers and hotel voucher cards in seven European countries, and FTM GmbH & Co. KG, the licensee for the daydreams brand in Germany. With this acquisition, BONAGO can now expand its scope as a voucher provider beyond Germany to a European level and enter the B2C segment.

Hotel vouchers fulfill vacation dreams and are highly flexible

Daydreams' offerings include two voucher models available in their online shop. Customers can choose between a hotel voucher (three nights for two people) and the DreamCard, which includes a one-year membership in the short breakers club with unlimited overnight stays for two people, or alternatively, for four people.

With the acquisition of daydreams, BONAGO strengthens its position as a leading provider of reward solutions and simultaneously expands its network within the European incentive community. Mark Gregg, CEO of BONAGO and renowned voucher expert, also assumes the position of Managing Director at daydreams and freedreams and will further develop the company with his many years of experience in this field and his background in tourism. "Daydreams opens up great opportunities for us in the voucher sector with the emotional topic of short trips. With an expanded portfolio and a stronger presence at the international level, we are well-equipped to meet our customers' needs for flexible and tailored voucher solutions comprehensively and to continue to grow successfully."

New addition to the portfolio: a short break solution for employees

The hotel vouchers and the DreamCard are not only popular gifts for family and friends but also serve as attractive incentives in the B2B business to reward customer loyalty or recognize employee engagement. Therefore, a new Employee Short Break Card is planned, which will be valid throughout the year. This allows employers to motivate their key performers in the workplace in a highly individual manner, thus strengthening the bond with the company in a sustainable way. Such short breaks from everyday work are not only a sign of appreciation towards employees but also an important building block for long-term commitment to the company.

In this field, the company will be supported by the ValueNet Group, to which BONAGO belongs, with comprehensive sales expertise.

As a partner, daydreams was present for the first time together with BONAGO at the EuroMinds Economic Summit in Hamburg on June 29th and 30th. In addition, there are ongoing cooperation talks with brand manufacturers who would like to use daydreams as a rewards supplier. Furthermore, placement in retail is also planned to further expand the reach of daydreams.

BONAGO Incentive Marketing Group GmbH is a leading provider of reward solutions for marketing, sales, and personnel. The company, based in Munich, supports its clients' strategic goals with flexible, customizable motivation solutions. Whether it's acquiring and retaining customers, rewarding sales achievements, or motivating employees, the reward experts offer a versatile range of solutions based on vouchers, extras, and incentives. The portfolio includes over 250 premium partners in the areas of shopping, travel, refueling, cinema, lifestyle, and more. Additionally, they provide the Multi-Flex-Ben portal, a cloud solution for highly customizable employee engagement. BONAGO has been led by its founder and voucher expert Mark Gregg since 2010.

For more information, please visit www.bonago.de.

Contact

BONAGO Incentive Marketing Group GmbH
Marco Popp
Chief Marketing Officer
Werinherstraße 91
81541 München
Phone: +49 89 622 33 77 – 99