To celebrate its 30th anniversary, daydreams is offering its customers a special highlight. With the daydreams annual pass for two people, they have unlimited access to the daydreams hotel world for one year at particularly attractive conditions - including a cosy extra.

Kleve, December 2024. daydreams has been making memorable short breaks possible for 30 years - making it a pioneer in the German market. To mark this special anniversary, the specialist for short breaks is providing an attractive offer: with the daydreams annual pass, loyal and new customers can enjoy unlimited access to over 1,500 partner hotels in Germany and Europe for a whole year.

The advantages at a glance:

• Annual pass for two people at a special price of just 89 euros (plus shipping costs) instead of the regular 119 euros.
• Unlimited short breaks with overnight stays for two people in partner hotels, as often as you like.
• Savings of at least 30 per cent compared to a standard hotel booking with overnight stay, breakfast and dinner.
• customers only pay for the daydreams indulgence package at the hotel of their choice, including breakfast and dinner as well as the additional services advertised at the respective hotel.
• A special extra with the card: a high-quality Vossen bath towel worth 40 euros as an anniversary gift.

Booking is flexible: guests can choose how often, when and for how long they want to travel throughout the year - whether for two nights or up to 14 nights at a time. The costs for the overnight stays are already covered by the annual pass, they only pay for the respective daydreams pleasure package on site.

Looking back on 30 years of daydreams: holiday dreams made easy

Since its foundation, daydreams has redefined the concept of short breaks: simple booking, regional focus and consistent quality assurance. It all started with catalogue inserts and telemarketing. Today the company is established as a digital provider and cooperates with around 1,500 partner hotels across Europe. With a strong and dedicated team and loyal customers, daydreams has successfully overcome recent challenges such as the coronavirus crisis.

In June 2023, daydreams, previously part of the Burda Group, was acquired by the BONAGO Incentive Marketing Group. The merger also opens up new opportunities in the area of employee, partner and customer loyalty programmes. For example, a new ‘Employee Short Holiday Card’ offers companies innovative ways to motivate their employees and give them the opportunity to spend relaxing days in holiday regions across Europe.

About daydreams:

daydreams has been the expert for short breaks in Germany and Europe for 30 years. With an innovative concept based on the intelligent utilisation of available hotel capacity, daydreams offers unforgettable breaks at unbeatable prices. The company attaches particular importance to the careful selection of its partner hotels, which are regularly inspected according to high quality standards.

Contact

Gabi Ketteler
Kalkarer Str. 81

47533 Kleve

Telephone: 02823 7530 0

E-Mail: info@daydreams.de

Website: www.daydreams.de

Additional media material is available on request.

Since June 2023, daydreams, a company of the BurdaDirect Group, has become part of the BONAGO Incentive Marketing Group. With this acquisition, the portfolio of the Munich-based reward expert expands to include incentives such as hotel vouchers and hotel subscription cards, as well as a Europe-wide distribution.

Munich, July 2023. In June 2023, the BONAGO Incentive Marketing Group acquired daydreams (www.daydreams.com), a subsidiary of the BurdaDirect Group. With this strategic acquisition, BONAGO expands its portfolio in the field of hotel vouchers, continuing its success story as a reward expert with versatile solutions for marketing and HR.

daydreams is Europe's leading provider of short breaks through cooperative and cross-media marketing using voucher solutions, making it an ideal complement to BONAGO's offering. The company has over 30 years of experience and collaborates with around 2,000 partner hotels across Europe. The daydreams group includes two companies: freedreams GmbH, the licensee for hotel vouchers and hotel voucher cards in seven European countries, and FTM GmbH & Co. KG, the licensee for the daydreams brand in Germany. With this acquisition, BONAGO can now expand its scope as a voucher provider beyond Germany to a European level and enter the B2C segment.

Hotel vouchers fulfill vacation dreams and are highly flexible

Daydreams' offerings include two voucher models available in their online shop. Customers can choose between a hotel voucher (three nights for two people) and the DreamCard, which includes a one-year membership in the short breakers club with unlimited overnight stays for two people, or alternatively, for four people.

With the acquisition of daydreams, BONAGO strengthens its position as a leading provider of reward solutions and simultaneously expands its network within the European incentive community. Mark Gregg, CEO of BONAGO and renowned voucher expert, also assumes the position of Managing Director at daydreams and freedreams and will further develop the company with his many years of experience in this field and his background in tourism. "Daydreams opens up great opportunities for us in the voucher sector with the emotional topic of short trips. With an expanded portfolio and a stronger presence at the international level, we are well-equipped to meet our customers' needs for flexible and tailored voucher solutions comprehensively and to continue to grow successfully."

New addition to the portfolio: a short break solution for employees

The hotel vouchers and the DreamCard are not only popular gifts for family and friends but also serve as attractive incentives in the B2B business to reward customer loyalty or recognize employee engagement. Therefore, a new Employee Short Break Card is planned, which will be valid throughout the year. This allows employers to motivate their key performers in the workplace in a highly individual manner, thus strengthening the bond with the company in a sustainable way. Such short breaks from everyday work are not only a sign of appreciation towards employees but also an important building block for long-term commitment to the company.

In this field, the company will be supported by the ValueNet Group, to which BONAGO belongs, with comprehensive sales expertise.

As a partner, daydreams was present for the first time together with BONAGO at the EuroMinds Economic Summit in Hamburg on June 29th and 30th. In addition, there are ongoing cooperation talks with brand manufacturers who would like to use daydreams as a rewards supplier. Furthermore, placement in retail is also planned to further expand the reach of daydreams.

BONAGO Incentive Marketing Group GmbH is a leading provider of reward solutions for marketing, sales, and personnel. The company, based in Munich, supports its clients' strategic goals with flexible, customizable motivation solutions. Whether it's acquiring and retaining customers, rewarding sales achievements, or motivating employees, the reward experts offer a versatile range of solutions based on vouchers, extras, and incentives. The portfolio includes over 250 premium partners in the areas of shopping, travel, refueling, cinema, lifestyle, and more. Additionally, they provide the Multi-Flex-Ben portal, a cloud solution for highly customizable employee engagement. BONAGO has been led by its founder and voucher expert Mark Gregg since 2010.

For more information, please visit www.bonago.de.

Contact

BONAGO Incentive Marketing Group GmbH
Marco Popp
Chief Marketing Officer
Werinherstraße 91
81541 München
Phone: +49 89 622 33 77 – 99